Data protection
Member of:
Privacy policy
This translation is provided for information only. The German version is legally binding.
seniorencare24 AG, as the data controller, is responsible for collecting and processing your personal data in connection with your activities. Our task is to offer our customers a comprehensive range of services in the field of senior care.
In this privacy policy, we explain how we process your personal data and how you can control and manage it. Our data processing may also be covered by other privacy notices, in particular those contained in the General Terms and Conditions, or may be evident from the circumstances or governed by law.
This privacy policy complies with the requirements of Swiss data protection law and – if and to the extent applicable – the European Union’s General Data Protection Regulation (GDPR).
Does this notice apply to you?
This privacy policy applies to you if you:
are one of our clients or have a contractual relationship with us;
are interested in our products or services and therefore provide us with your personal data (e.g. via websites and apps, requests for quotes, etc.) so that we can contact you.
are one of our employees or an applicant.
If you provide us with personal data about other people, please make sure that you inform them that you are passing on their personal data and ask them to read this privacy policy. We will make sure that we do the same whenever possible (e.g. if we have the contact details of the person concerned).
1 How can you control our processing of your personal data?
You have rights that allow you to exercise effective control over your personal data and over how we process it. Below, we explain your rights in relation to your personal data.
If you wish to exercise any of the rights listed below, please submit a request by email to cio@knecht.ch or by post to the following address:
seniorencare24 AG
Grindelstrasse 8
8303 Bassersdorf
If you have any questions about how your personal data is used under this privacy policy, please contact the following person responsible for data protection: Sandro Strub, email: cio@knecht.ch
1.1 You can request information about your personal data
If you would like information about your personal data, we will provide you with a copy of the personal data you have requested together with information about how it is processed.
Your right of access may be restricted in the cases provided for by law.
1.2 You can request the correction of your personal data
If you believe that your personal data is incorrect or incomplete, you can request that it be corrected or completed accordingly. In some cases, supporting documents may be required.
1.3 You can request the deletion of your personal data
If you wish, you can request the deletion of your personal data to the extent permitted by law.
1.4 You can object to the processing of your personal data on the basis of legitimate interests
If you do not agree with processing based on a legitimate interest, you can object to it on grounds relating to your particular situation. In that case, please give us details of the processing concerned and the reasons for your objection. We will stop processing your personal data unless there are compelling legitimate grounds for doing so or the processing serves to establish, exercise or defend legal claims.
1.5 You can object to the processing of your personal data for direct marketing purposes
You have the right to object at any time to the processing of your personal data for direct marketing purposes. This also applies to profiling insofar as it is related to such direct marketing.
1.6 You can request the restriction of the processing of your personal data
If you dispute the accuracy of the personal data we use or object to the processing of your personal data, we will review your request. You can ask us to restrict the processing of your personal data while we review your request.
1.7 You have rights regarding automated individual decisions
In principle, you have the right not to be subject to a decision based solely on automated processing – including profiling – that produces legal effects concerning you or similarly significantly affects you. However, we may automate such a decision if it is necessary for entering into or performing a contract with us, if it is permitted by law or if you have given your consent.
In any case, you have the right to challenge the decision, to express your point of view and to request that a competent person review the decision.
1.8 You can withdraw your consent
Where processing is based on consent you have given, you can withdraw this consent at any time.
1.9 You can request the portability of some of your personal data
You can request a copy of the personal data you have provided to us in a structured, commonly used and machine-readable format. Where technically feasible, you can ask us to transfer this copy to a third party.
1.10 Complaint to the Federal Data Protection and Information Commissioner
In addition to the rights listed above, you can lodge a complaint with the competent supervisory authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, 3003 Bern.
2 For what purposes and on what legal basis do we use your personal data?
2.1 Performance of contracts and legitimate interest
In this section, we explain the purposes for which we process your personal data and the legal basis on which we do so. First and foremost, we use your personal data to perform a contract to which you are a party or to take pre-contractual steps at your request. However, we may also process your personal data to pursue our legitimate interests or those of third parties.
Your personal data is processed in particular where this is necessary for entering into or performing a contract, in order to:
enter into a contract with you. We may process personal data to register you as a new customer and to enter into and perform a contract with you;
provide you with the products and services you have purchased under the relevant contract;
carry out accounting, invoicing and debt collection;
for insurance purposes;
provide advisory services;
be able to help if difficulties arise while you are using our services;
give you access to our digital platforms. We may process personal data when you use our digital platforms for various purposes (e.g. to manage your personal information or to access the services offered);
grant access to our premises and facilities. We may process personal data when you visit us at our premises in order to carry out appropriate access and security checks;
communicate with you. We may process personal data when you wish to contact us, when you ask us for information about our company or our services, or when the contract needs to be updated;
answer your enquiries and support you;
manage the termination of the contract.
When we base a processing activity on a legitimate interest, we weigh this interest against your interests or fundamental rights and freedoms to ensure that they are proportionate. In the course of our business activities, we also use your personal data to:
further develop our products and services;
improve cybersecurity, manage our platforms and websites and ensure business continuity;
introduce IT solutions;
maintain IT systems during operation;
improve the automation and efficiency of our operational processes and customer services (e.g. automatically filling in complaints, following up on your enquiries and improving your satisfaction on the basis of personal data collected during our interactions with you, such as telephone recordings, emails or chats);
enable us to establish legal claims and to defend ourselves in connection with legal disputes and official proceedings;
organise competitions and promotions and carry out opinion polls and customer satisfaction surveys.
2.2 Advertising and marketing
If you are a customer and unless you object, we may send you offers for our products and services. We ensure that these commercial offers relate to products or services that are relevant to your needs and complement the services you already use. You can object to this at any time.
2.3 Consent
For certain processing of personal data, we will inform you specifically and ask for your consent. You can, of course, withdraw your consent at any time.
In particular, we ask for your consent for:
the disclosure of sensitive personal data to third parties;
tailoring our offers and products or services on the basis of a complex profile in order to predict your needs and behaviour;
any electronic offers for products and services that are not similar to those you have purchased, or for products and services from our trusted partners.
If necessary, we may ask for your further consent to process your personal data; however, this does not affect any processing that has already taken place.
3 What types of personal data do we collect?
We collect and use your personal data, i.e. any information that identifies you or makes it possible to identify you.
Depending on the type of product or service we offer you and the interactions we have with you, we collect various types of personal data about you:
Contact information, i.e. postal address (private or business), email address, telephone number;
Personal details, e.g. gender, date of birth and age, marital status, nationality, passport details, etc.
Property and infrastructure details, e.g. number and type of rooms, dimensions, inventory of the buildings, access situation, opening hours, etc.
Financial details, e.g. payment information, credit card number, account details;
Data about your habits and preferences relating to the use of our products and services
Data from our interactions with you, e.g. your comments, suggestions and needs, collected during our exchanges with you in person at our locations and during telephone communication (call notes or call recordings), communication by email, chat or chatbot, exchanges on our social media and any complaints you make. Your connection and tracking data (e.g. collected via cookies for non-advertising or analytical purposes on our websites), online services and other applications;
Data about your devices (mobile phone, computer, tablet, etc.), such as IP address, technical data and unique identifiers;
Personalised login data or security features used to connect you to our website and apps.
4 From whom do we collect personal data?
We generally collect personal data directly from you. However, we may also collect it from other sources.
Sometimes we collect data from public sources:
publications/databases made available by official authorities or third parties (e.g. the Swiss Official Gazette of Commerce or the commercial register);
websites/social media pages of legal entities or business customers that contain information you have disclosed (e.g. your own website or social media presence);
public information, e.g. information from the media.
We also collect personal data from third parties:
from our clients
from our business partners
from third parties such as credit reference agencies and fraud prevention agencies;
from research service providers who are themselves responsible for collecting the relevant information lawfully.
5 Who do we share your personal data with, and why?
In order to fulfil some of the purposes described in this privacy policy, we may share your personal data with others where appropriate. These may include:
processors who provide services on our behalf (e.g. IT services, logistics, printing services, telecommunications, debt collection, consulting and sales, and marketing);
certain regulated professions such as lawyers, notaries or auditors, where this is necessary in certain circumstances (legal disputes, audits, etc.), as well as our insurers;
partners for advertising, market research and opinion research;
partners who help to investigate criminal offences (e.g. fraud) and to establish, exercise or defend legal claims;
authorities and official bodies (e.g. tax authorities) where there is a legal or regulatory obligation (e.g. retention obligations).
6 International transfers of personal data
International transfers from Switzerland and the European Economic Area (EEA) to a non-EEA country (third country) may involve the cross-border transfer of your personal data. In particular, you should expect your data to be transferred to countries in Europe, to the USA and worldwide, wherever the service providers we use are located. If the FDPIC or the European Commission has recognised that a third country offers an adequate level of data protection, your personal data may be transferred on that basis.
For transfers to a third country whose level of protection has not been recognised as adequate by the FDPIC and the European Commission, we either rely on an exception that applies to the situation in question (e.g. if the transfer is necessary to perform our contract with you) or apply one of the following appropriate safeguards to ensure that your personal data is protected:
standard contractual clauses approved by the FDPIC and the European Commission;
binding corporate rules.
To obtain a copy of these safeguards or information on where they are available, you can submit a written request in accordance with section 2.
7 How long do we keep your personal data?
We will keep your personal data for as long as is necessary to fulfil our contractual obligations and to comply with applicable laws and regulations, or for another period in view of our legitimate business interests, such as proper accounting and responding to legal claims or requests from authorities.
8 Data security
We use appropriate technical and organisational security measures to protect the personal data we hold about you against manipulation, partial or complete loss and unauthorised access by third parties (e.g. encryption of data transmission, access controls, etc.). Our security measures are continuously improved in line with technological developments.
We take appropriate precautions to protect your data. Transmitting information via the internet and other electronic means always involves certain security risks, and we cannot guarantee the security of information transmitted in this way.
9 How to keep track of changes to this privacy policy
In a world where technologies are constantly evolving, we review this privacy policy regularly and update it as necessary.
The current version published on our website applies. We recommend that you consult the latest version of this document online. We will inform you of any changes via our website or our usual communication channels.
10 Technical service providers
10.1 Cloudflare (CDN and security)
This website is delivered via the content delivery network (CDN) of Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Cloudflare acts as a reverse proxy between visitors and our web server. All requests to our website are routed through Cloudflare servers. In the process, Cloudflare has access to your IP address, the content accessed and technical connection data. We use Cloudflare on the basis of our legitimate interest in providing our website securely and efficiently (Art. 6(1)(f) GDPR or Art. 31(1) of the Swiss Federal Act on Data Protection, FADP). Cloudflare is a recipient of your personal data and acts as our processor. Cloudflare is a US company. Data transfers to the USA are safeguarded on the basis of standard contractual clauses and the EU-U.S. Data Privacy Framework. Further information: https://www.cloudflare.com/privacypolicy/
10.2 Server log files
When you access our website, information that your browser transmits to us is automatically recorded in what are known as server log files. This information is: the IP address of the requesting device, the date and time of access, the name and URL of the page accessed, the amount of data transferred, a notification of successful retrieval, the browser type and version, the user’s operating system, the referrer URL (the page visited previously) and the requesting provider. This data is processed to ensure that the site runs smoothly and to improve our services (Art. 6(1)(f) GDPR or Art. 31(1) FADP). The server log files are automatically deleted after 30 days.
10.3 Contact forms
Our website contains contact forms that you can use to send us enquiries. The data you enter in the form (e.g. name, email address, telephone number, message) is stored by us for the purpose of processing your enquiry and in case of follow-up questions. We do not pass this data on without your consent. Processing is based on Art. 6(1)(b) GDPR or Art. 31(1) FADP if your enquiry relates to the performance of a contract or is necessary for taking pre-contractual steps. In all other cases, processing is based on our legitimate interest in handling the enquiries sent to us effectively (Art. 6(1)(f) GDPR). Your data will be deleted once your enquiry has been dealt with, unless statutory retention obligations prevent this.
10.4 Consent to cookies and tracking
Statistics and marketing services only load on this website once you have given your consent in the notice at the bottom of the screen. We store your choice in the “cr_consent” cookie on your device (for 6 months), without using any third-party provider. As proof, we log the time, the version of the notice, the language and your choice, without your IP address and without any identifier that could be traced back to you; we delete this log after 13 months. If your browser sends the Global Privacy Control signal, this is treated as a refusal. You can change or withdraw your choice at any time via “Cookie settings” at the bottom of the page. Processing is based on Art. 6(1)(c) GDPR or Art. 31(1) FADP in order to meet the obligation to provide proof of consent.
10.5 Google Tag Manager
This website uses Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. We use Tag Manager to manage the services Google Analytics, Google Ads, Meta (Facebook Pixel) and Microsoft Advertising. It is only loaded once you have consented to statistics or marketing, and it only starts the services you have consented to. When it loads, Google receives your IP address. Processing is based on your consent (Art. 6(1)(a) GDPR or Art. 31(1) FADP), which you can withdraw at any time via “Cookie settings” at the bottom of the page.
10.6 Usermaven
This website uses Usermaven, a web analytics service. The data collected by the service (e.g. pages viewed, time spent on the site, device type, approximate location) is processed via a dedicated tracking server. Processing is based on our legitimate interest in the statistical analysis of user behaviour in order to optimise our website (Art. 6(1)(f) GDPR or Art. 31(1) FADP).
11 Newsletter
11.1 Newsletter data
If you would like to receive the newsletter offered on the website, we need your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively to send the information requested and do not pass it on to third parties. The data entered in the newsletter sign-up form is processed exclusively on the basis of your consent (Art. 6(1)(a) GDPR). You can withdraw your consent to the storage of the data and the email address and to their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The lawfulness of any data processing already carried out remains unaffected by the withdrawal. The data you provide to us for the purpose of receiving the newsletter will be stored by us until you unsubscribe and will be deleted once you have cancelled the newsletter. Data stored by us for other purposes (e.g. email addresses for the members’ area) remains unaffected.
12 Web analytics, plugins and tools
12.1 YouTube
Our website uses plugins from YouTube, a site operated by Google. The site is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages that contains a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account. We use YouTube in the interest of presenting our online services in an appealing way. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. For more information on how user data is handled, please see YouTube’s privacy policy at: Google Privacy Policy
12.2 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the controller responsible for data processing on this website is based outside the European Economic Area or Switzerland, Google Analytics data is processed by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”. Google Analytics uses “cookies”, text files that are stored on the site visitor’s computer and enable an analysis of how the site visitor uses the website. The information generated by the cookie about the site visitor’s use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there. Google Analytics is used on this website exclusively with the “_anonymizeIp()” extension. This extension ensures that the IP address is anonymised by shortening it and rules out any direct personal reference. With this extension, Google first shortens the IP address within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address transmitted by the browser in the context of Google Analytics is not combined with other Google data. On behalf of the website operator, Google will use the information collected to evaluate the use of the website, to compile reports on website activity and to provide the website operator with further services related to website and internet use (Art. 6(1)(f) GDPR). The legitimate interest in the data processing lies in optimising this website, analysing its use and adapting its content. Users’ interests are adequately protected by pseudonymisation. Google LLC guarantees an adequate level of data protection on the basis of standard contractual clauses. Data that is sent and linked to cookies, user identifiers (e.g. user ID) or advertising IDs is automatically deleted after 50 months. Data whose retention period has expired is deleted automatically once a month. Site visitors can prevent collection by Google Analytics by adjusting the cookie settings for this website. You can also object at any time, with effect for the future, to the collection and storage of the IP address and of the data generated by cookies. The corresponding browser plugin can be downloaded and installed via the following link: Google Analytics opt-out browser add-on Site visitors can prevent Google Analytics from collecting data on this website by clicking on the following link. An opt-out cookie will be set that prevents future collection of data when visiting this website. Further information on how Google uses data, and on settings and options to object, can be found in Google’s privacy policy and in Google’s ad settings.
13 Person responsible for data protection
The party responsible for data processing in connection with this website is:
seniorencare24 AG
Sandro Strub
Grindelstrasse 8
8303 Bassersdorf
Email: cio@knecht.ch
Last updated: November 2026